How to attract recruiters to your online profile

As an HR professional, you know that LinkedIn is one of the first stops in your search to find a candidate. So when you’re looking for a job, it’s vital to make sure that your own LinkedIn profile attracts the right recruiters.

7 ways to hook recruiters with your online profile

1. Make your LinkedIn profile visible

An incomplete profile is less likely to be seen, not only does LinkedIn’s algorithm make incomplete profiles rank lower, it is also far less interesting and informative for recruiters. Examine your Profile Strength indicator and follow the instructions to improve it by adding the relevant information.

2. Use keywords to help recruiters find you for the right roles

Welcome to the world of Search Engine Optimisation – anticipating what recruiters might search for when looking to fill the roles you want. Make sure your profile has all the keywords in it that recruiters will use when they are searching for candidates. If you’re an HR business partner looking to specialise in transformation or employee relations, your profile needs to mention those phrases, and any related ones, in as many places as you can manage. Don’t forget to write descriptions for each of your previous roles as these often contain several important search terms.

3. Write an eye-catching headline and personal statement

The headline is crucial to your profile because if it doesn’t tell people who you are quickly, no one important will click into your profile. For example, instead of “People-oriented HR business partner” try “HR business partner with seven years’ experience in financial services”. This gives prospective recruiters a clear idea of who you are and what you offer in one short statement.


"Those buzzwords you think you should include, like 'creative', 'enthusiastic' and 'track record'. Don’t"


The personal statement is your chance to use all those keywords you’ve identified as important and  bump yourself up search results. This is the next place that will get read if you’ve got a recruiter’s attention and is your chance to tell recruiters who you are and where you’re heading in your career. Use first person narration, tell your career story and be confident about your achievements and skills without sounding unbelievable.

4. Don’t include anything off-putting

Those buzzwords you think you should include, like “creative”, “enthusiastic” and “track record”. Don’t. If they put you off when you’re recruiting, they’ll put off your future boss too. Try to show your qualities by demonstrating your skills and achievements with concrete evidence, rather than using non-descript words with no substance. And check your digital footprint elsewhere. It’s no use having a sparkling, professional profile only to have something embarrassing appear on another social media site.

5. Build up your network

LinkedIn limits searches so if a recruiter is searching for candidates, you may not be found if you don’t have any connections in common. If you’re a more remote connection your name will be a long way down the list.  Ensure you connect with colleagues, peers, suppliers and anyone else you meet via your job, even family members and friends where appropriate, to widen your exposure to recruiters.

6. Get recommendations from colleagues, managers and peers

To increase the credibility of your profile and your statements of achievement, get your colleagues and employers to endorse your skills and expertise. Ask relevant contacts, i.e. those you’ve worked with either internally or externally and know your abilities, to recommend you. A short recommendation from a client or a colleague can reinforce the value of the statements you’ve made about your own achievements.

7. Publish thought-provoking articles

By posting to your personal blog, LinkedIn or public discussions in a professional manner, you’re much more likely come to the attention of other HR professionals in your sector.

If you’ve completed a project which gives you a special insight into a specific topic or specialism of interest, then spend some time writing it up and promoting it across your social media profiles. If you can establish yourself as a thought leader, you’ll soon be fending off interest.

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